Welcome to Launnie!

Help shape our Northern Gateway and go into the draw to win one of two $100 grocery gift cards.

As the regional hub of Northern Tasmania, the City of Launceston secured a grant from the Tasmanian Government's Northern Gateway Improvements program to deliver the Gateway which will be a prominent public art piece located on the Southern Outlet.

The statement piece will welcome visitors and locals alike to our vibrant city and the broader Northern Tasmanian region. Specifically, this project will deliver an iconic public artwork that provides an impactful and memorable experience for all who access or pass through the area.

The public artwork is intended to celebrate Launceston as the gateway to Tasmania's northern region and convey an artist's interpretation of Launceston's identity as a city.

To ensure that a range of artists can apply for the design of the artwork, the City of Launceston has engaged Urban Art Projects (UAP) to manage the project, including the construction and installation of the artwork.

The project includes:

  1. A public Expression of Interest (EOI) process which sought responses from artists with a demonstrated connection to Launceston. An artist selection panel comprised of a variety of subject matter experts, shortlisted applicants to three artists, who then worked with UAP to further develop paid concept artworks. The community was invited to provide the artists with feedback on what Launceston means to them.
  2. Two artists and concept designs have been selected to go to a public vote - this is where we are at the moment!
  3. The preferred concept selected by the community will be raised at a council meeting for endorsement by elected members.
  4. The endorsed artist will continue to work with UAP to bring their concept to life, with installation of the artwork on the Southern Outlet proposed for late 2026.

The Gateway Program is funded by a grant through the Tasmanian Government’s Northern Gateway Improvements program.

The artwork will be located on the Midland Highway’s Southern Outlet, near the Pipeworks Road overpass. The site is a highly visible, high traffic location which requires input from multiple stakeholders and consideration for any special design requirements.

Click here to view the location on an interactive map.

Alternatively check out the site location and map view below.

Why was this location chosen?

The Gateway projects aim to support Tasmania’s visitor economy by providing upgrades at key entry points to reflect the unique character and tourism offerings of each Tasmanian region.

As the City of Launceston’s main road for access into and through the city, over 19,000 inbound traffic movements per day occur on the Midlands Highway to Launceston. The crest of the Southern Outlet serves residents and visitors with the first snapshot view of the city and is the most visible sense of arrival to the city.

The City of Launceston launched the Northern Gateway project in May 2025 through an initial round of engagement with the community and a call for expressions of interest (EOI) for artists.

Community Engagement - Round 1

Through this initial round of engagement, the community were invited to contribute to a digital ideas wall asking 'What does Launceston mean to you?

For more information on the first round of engagement, click here.

Expression of Interest (EOI)

Following the Expression of Interest (EOI) phase, three artists were selected to progress to Stage 2 Concept Design in a paid competition process.

Two artists' concepts have now been selected for a public vote. The artwork that receives the most votes will then progress to a detailed design and construction phase.

For more information on the EOI process, click here.

How to get involved:

1. Click on the Artist and artwork tab below to learn a bit about the artists and their artwork

2. Click on the Vote here! tab to submit your vote. Submit your vote and go into the draw to win one of two $100 grocery gift cards

3. Click on the FAQ's tab for a detailed list of frequently asked questions

4. Click on Previous Engagement and EOI tab and scroll through the page for more information on the project

Voting is open from Monday 15 September from 12pm and closes Sunday 12 October 2025 at 12pm.

Artist and artwork

Discover the shortlisted concepts below. Click on each artwork to see more images and get to know the artist and their story.

Please note: the imagery presented is an artistic render of the proposed concept. Final artworks may differ slightly due to design development, engineering requirements and site-specific considerations.

The Gateway Program is funded by a grant through the Tasmanian Government’s Northern Gateway Improvements program.

Vote here!

How to submit your vote:

  • First you will need to Join or Log In to Tomorrow Together Launceston (see 'Join the conversation today' below for links)
  • Once logged in, click the VOTE button below to view the artworks and choose your favourite!
  • Voting is limited to one vote per person
  • Prefer voting in person? Visit our Customer Service Centre at Town Hall (Mon–Fri, 9am–5pm) to submit your vote
  • By submitting your vote you go into the draw to win one of two $100 grocery gift cards! Refer to Document Library for T&C's.
Voting is open from Monday 15 September from 12pm and closes Sunday 12 October 2025 at 12pm.

Need more information?
  • Scroll through the page to find lots of useful information, including FAQ's, information on the previous stages of the project, project timeline and a document library.

FAQ's

Previous Engagement and EOI

The first round of engagement and expression of interest has concluded.

Through the first round of engagement, community were given the opportunity to leave a lasting mark on Launceston’s identity, whether they were an artist or a proud member of our community. Read below to see how they got involved!

Check out the Engagement Summary for what we heard during the first round of engagement!