City Heart Place Plan

The City Heart Place Plan represents the next phase of the Launceston City Heart Project.

It focuses on the area bounded approximately by Cimitiere, Wellington, Elizabeth and Tamar Streets. The Place Plan defines the area’s future mixed-use character, open space and river walk connections, and how these link with neighbouring precincts and is a key part of northern Tasmanians' vision for the future of Launceston's city centre.

This project seeks to create a people focused CBD for all seasons to support a day and night-time economy, increase dwell time, drive economic activity and foster social connection.

The Plan's proposals are founded in the results of Council's ongoing engagement with the community and key stakeholders from the themed engagement platform Tomorrow Together as well as through engagement undertaken during development of strategies such as the City of Launceston Urban Greening Strategy 2023- 2040 and the City of Launceston Transport Strategy 2020- 2040.

The Place Plan has been formulated in recognition of lessons learnt during the previous phase of City Heart Project implementation including:  

  • The need to enable more granular staged rollout of infrastructure in the absence of large capital grants (providing the opportunity to collaborate with key stakeholders through a 'try before you buy’ approach, where suitable).  
  • The ability to coordinate infrastructure funding with council’s strategies and action plans and other grant mechanisms, such as funding urban greening or road safety.  
  • Recognising the interconnected nature of many of council’s plans, which require incremental progress, testing and refinement of actions as lessons are learnt. 

Council will use the Place Plan to prioritise projects, with actions incrementally building to long-term solutions. It will work through local partnerships and groups with ‘custodianship’ of outcomes, map out the staging for delivery of actions, short-term pathways to long-term changes, and continue ongoing engagement to fine-tune and advance this Place Plan as a ‘live document’.

A link to the City Heart Place Plan can be found here.

There are six Character Areas that have been identified in the City Heart Place Plan, each with their own current and planned future characteristics. The six character areas are:


Check out the map and explainer for each of the areas here - City Heart Place Plan Character Areas Explainer.

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Character Areas

There are six Character Areas that have been identified in the City Heart Place Plan, each with their own current and planned future characteristics.

- Check out the map below highlighting the Character Areas
- Click on the map and slide the toggle to the left to read the description of each of the Character Areas.

You can also view and download a copy of the map and description of the Character Areas here.

Map: City Heart Place Plan Character Areas Map Descriptions: City Heart Place Plan Character Areas Information

Current Projects

We’ve started on a number of projects that are part of the City Heart Place Plan, check them out below:

  • Cameron Street Streetscape Improvements (Current)

    The City of Launceston is improving the streetscape on Cameron Street. The project aims to calm traffic, enhance safety for pedestrians by narrowing the crossing distance, and improve the streetscape with greenery and seating.

    Works to begin on Monday 11 August 2025, with completion expected by mid-October 2025, weather permitting.
    Click here to find out more! 

  • George Street Dining Deck Trial (Concluded)

    The City of Launceston, in partnership with hospitality businesses trialled the installation of dining decks (also known as parklets) along George Street - between Cameron and Brisbane Streets.

    Click here to find out more!