City Heart Place Plan

The City Heart Place Plan represents the next phase of the Launceston City Heart Project.

It focuses on the area bounded approximately by Cimitiere, Wellington, Elizabeth and Tamar Streets. The Place Plan defines the area’s future mixed-use character, open space and river walk connections, and how these link with neighbouring precincts and is a key part of northern Tasmanians' vision for the future of Launceston's city centre.

This project seeks to create a people focused CBD for all seasons to support a day and night-time economy, increase dwell time, drive economic activity and foster social connection.

The Plan's proposals are founded in the results of Council's ongoing engagement with the community and key stakeholders from the themed engagement platform Tomorrow Together as well as through engagement undertaken during development of strategies such as the City of Launceston Urban Greening Strategy 2023- 2040 and the City of Launceston Transport Strategy 2020- 2040.

The Place Plan has been formulated in recognition of lessons learnt during the previous phase of City Heart Project implementation including:  

  • The need to enable more granular staged rollout of infrastructure in the absence of large capital grants (providing the opportunity to collaborate with key stakeholders through a 'try before you buy’ approach, where suitable).  
  • The ability to coordinate infrastructure funding with council’s strategies and action plans and other grant mechanisms, such as funding urban greening or road safety.  
  • Recognising the interconnected nature of many of council’s plans, which require incremental progress, testing and refinement of actions as lessons are learnt. 

Council will use the Place Plan to prioritise projects, with actions incrementally building to long-term solutions. It will work through local partnerships and groups with ‘custodianship’ of outcomes, map out the staging for delivery of actions, short-term pathways to long-term changes, and continue ongoing engagement to fine-tune and advance this Place Plan as a ‘live document’.

A link to the City Heart Place Plan can be found here.

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Current & Upcoming Projects

The following projects are being undertaken under the umbrella of the City Heart Place Plan:

  • Cameron Street Streetscape Improvements (Upcoming)

    The City of Launceston is in the early planning stages to improve the streetscape on Cameron Street. This will include pedestrian crossing and tree planting.

    This project also aligns with the Urban Greening Implementation Plan as a priority street for greening.

    This will enhance the areas amenity and provide more shade.

    Click the + Follow button at the top of the page to stay up to date as we progress with this and other City Heart projects.

  • George Street Dining Deck Trial

    The City of Launceston, in partnership with hospitality businesses trialled the installation of dining decks (also known as parklets) along George Street - between Cameron and Brisbane Streets.

    Find out more about the trial here!